The Re-Launch of the Dairi-Pak MTB Challenge

Dairi-Pak_Borderland_MTB

Who fancies a 22 mile scenic cycle challenge, whilst doing a good turn?

Borderland Rotary members joined Tim Gray (Managing Director of Shrewsbury packaging manufacture Dairi-Pak Ltd), James Davies (owner of Mule Cycles) and Jane Pritchard (community liaison from AICO) at the Aico headquarters in Oswestry to start the countdown to the 2022 Borderland Mountain Bike Challenge.

The 22-mile challenge takes the riders over natural trails, green lanes, and farm tracks, up and down private land in the foothills of the Berwyn Mountains and is available to riders of all competence.  It is not, however, for the faint hearted as there’s only about 300 meters of tarmac and probably no more than that on level ground. You just need a bike, a helmet, the heart of a lion and some support in the form of sponsorship from family and friends.  Some may wish to ease the pain by entering on their E-bikes as this year they are very welcome.

Back in the early nighties, the then newly chartered Borderland Rotary Club came up with the idea of a fun ride to raise a little money for Air Ambulance.  In 1994, the first event was planned.  Brian Gray, a club member and keen cyclist decided that his company, Dairi-Pak Ltd would sponsored the event.  It was such a success that the Dairi-Pak Mountain Bike Challenge has then been held every year since (except for the last two years when Covid thwarted the event).

Tim Gray, son of Brian and MD of Dairi-Pak, wanted to continue his father’s legacy.  Over the last two years, Tim and the team of volunteers at Borderland have been working on a way to reshape the event in order grow its appeal and to raise more funds for local charities, whilst maintaining the friendly atmosphere, and of course, the challenging route!  Tim reflects:

During successive lockdowns I had plenty of time to consider the event and its history and decided it would be great to relaunch the ‘challenge’  as a bigger and better event for riders, sponsors and recipients of the money raised.

It became clear that if we wanted a better event involving other ‘community spirited’ local companies we would need to extend our reach to secure the future of the Borderland Mountain Bike Challenge for many years to come. I would like to thank AICO and Mule Cycles for joining Dairi-Pak in sponsoring the ride; their enthusiasm and professionalism has been invaluable in preparing for this year’s event. 

Mule cycles as the events local, independent cycle store, are a perfect partner.

Aico are welcomed to the sponsor roster for the first time this year.  Jane Pritchard commented:

As an employer committed to supporting our local community, Aico are delighted to be given the opportunity to sponsor the Borderland Mountain Bike Challenge 2022. Along with their long supporting sponsors Dairi-Pak and also Mule Cycles, this now means that the event can be even bigger and better than ever before. Hopefully, this year’s event will attract many more riders and will raise much needed funds for the Midlands Air Ambulance as well as other local charities.

Sign up the event on the dedicated website: www.borderland-mtb-challenge.org

Event details: 10am on 7th May 22 at Rhiwlas Village Hall, Oswestry SY10 7JH (What3words: Deflection.ringers.enter)

We look forward to seeing you there!

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